Chala Dincoy is the CEO and Founder of Coachtactics.com. Shes a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life Chala was an award winning marketer at companies such as Pepsi Pizza Hut Frito Lay Diageo Playtex and BIC Inc for 20 years. Now shes a marketing consultant the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients and How To Win Friends the Way Apple Wins Customers. In addition Chala is a regularly featured expert on major television networks such as ABC NBC CBS Fox as well as a popular speaker at International conferences.Having been a purchaser of services in her role as a marketing manager for Tier 1 corporations for decades Chala is able to help professional service providers to break through the competitive landscape and to get through to the corporate decision makers faster and in a more relevant way. This in turn ensures a consistent and sustainable lead pipeline as well as a marketing plan that enables accelerated growth.